Solid Ground Mastermind

✓ Asynchronous group coaching in Signal (M-W)
✓ Live 90-minute mastermind calls on the second & fourth Mondays of each month (11:00 AM–12:30 PM ET).

[Full Calendar]

You'll also receive a comprehensive implementation workbook from the start. Not another pile of homework. A practical guide to the entire business ecosystem, with frameworks, examples & tools we can return to as you build.

How to make your expertise legible to the people you want to reach. How to create content that builds recognition & trust. How to develop offers, communicate their value, sell ethically & build systems that support sustainable income.

You don't have to work through everything at once. We'll focus on what's most relevant to where YOU are.

Bring me what you're working on. The idea you haven't quite figured out how to articulate. The landing page you're building. The content you're about to publish. The offer you're trying to create around your expertise.

Or the bigger question: I have this vision for what I want to build...but how the hell do I connect the pieces? That's what this space is for.

Drop your content, questions & ideas into our group Signal chat anytime. I'll provide asynchronous coaching Monday-Wednesday, and you're welcome to exchange ideas & feedback with other members throughout the week.

Twice a month, we'll meet for 90-minute live mastermind working sessions. Bring the bigger things. The questions that need a deeper conversation. The decisions you're struggling to make. The work you'd love another set of eyes on.

We'll workshop, troubleshoot, refine & think through them together.

And you don't have to show up with something polished. If you can't attend a live call, send your question in advance. I'll address it during the session, and you'll have access to the recording. As questions arise afterward, we can continue the conversation in Signal.

There's also something I love about this format...

You learn from the questions other people bring. Someone else's challenge may illuminate a part of your own business you hadn't even thought to examine.

I've experienced this on both sides, as a participant and as a mentor, and it's one of the reasons I love working in small groups. The goal isn't to finish an entire business in three months.

It's to develop a foundational understanding of how the pieces work together, receive substantive guidance as you implement, and build skills & systems you can keep using long afterward.

Build toward your vision, whether that's an ethical business that supports your life, becoming sought-after for your expertise, building a community around a cause you believe in...or some combination of all three.

Make your work visible & meaningful to the right people. Learn how to communicate your expertise, perspective or mission so people understand why it matters, begin to trust you & want to be part of what you're building.

Turn your expertise into something people can actually engage with. Maybe that's a consulting offer, a workshop, a program, a community or another way for people to work with you, support your mission or benefit from what you know.

Get more comfortable with ethical marketing & sales. Understand how to communicate value, invite people to take the next step, and make it genuinely safe for them to say yes OR no.

Learn how to launch & grow without reinventing everything each time. Develop repeatable approaches to communicating, creating offers, inviting participation & building momentum.

You're a progressive creator, podcaster, consultant, organizer, former political candidate, or mission-driven entrepreneur...

Or perhaps you've spent years in an entirely different profession, developing a body of knowledge and a perspective that you know could make a meaningful difference in the world.

You have something to say. Something to teach. Something to build.

And you know there's a version of your work where more of the right people know who you are, understand what you do & seek you out for it.

Maybe you haven't even started sharing your work publicly yet.
Or you've created the Instagram account.
Or you're building the website.

You have a hundred ideas for things you want to talk about, and a vision that feels incredibly clear in your own mind...but you're not entirely sure how to translate that into something other people can find, understand & eventually pay you for.

Or maybe you're already visible. You've grown a significant audience.

You've had brand deals, speaking gigs, consulting clients or other opportunities come your way. But every month still feels like starting over.

You're looking to go from:

SEEN → KNOWN → TRUSTED → SOUGHT-AFTER → SUSTAINABLY PAID.

And depending on where you are in that progression, the thing keeping you stuck might look very different.

Maybe it's visibility. Maybe it's positioning. Messaging. Understanding who you're actually speaking to. Maybe it's turning your expertise into an offer people understand and genuinely need.

Or maybe you've already built many of those pieces, but haven't figured out how to make them work together in a way that produces predictable income.

You want to wield influence ethically.

You want to do meaningful work, create meaningful change & support yourself well in the process. And you don't want to become someone you're not to make it happen.

That's what we're building inside Solid Ground.

Not just visibility. Not just an offer. An entire ecosystem that allows your expertise to become increasingly visible, understood, trusted, sought-after...and sustainably paid.

There's both an art and a science to this.

What if you understood how to build the business you're envisioning, rather than continuing to piece together isolated strategies?
What if you knew what to focus on next, regardless of where you're starting?
What if each month began to feel a little more intentional, a little more spacious, and a lot less accidental?

This isn't wishful thinking. It's absolutely possible. And it may be much closer than you think.

You have a unique perspective, skill set, body of knowledge or vision that you want to bring into the world.

You might not have an audience yet.

Maybe you've created an account but haven't started posting.

Maybe you're building a website or thinking through how to translate your expertise into a public-facing body of work.

Or perhaps you already have an audience, credibility, consulting clients or an established professional reputation.

You've already proven you're capable.

You're just learning an entirely different skill set than the one that made you successful before.

You're a progressive creator, podcaster, organizer or former candidate. Maybe you've had success in medicine. Law. Journalism. Teaching. A corporate career. Consulting.

You know there's something meaningful you want to become known for...

And you want to learn how to communicate it in a way that allows the right people to find you, understand your perspective & begin to trust you.

Maybe you're craving a way to turn your expertise into a course, an offer, coaching, consulting, retreats, speaking engagements or in-person experiences.

Maybe you've already started doing some of those things, but income still feels unpredictable.

Or maybe you're at the very beginning of figuring out what those offers could even look like.

You don't need to have all the pieces in place before you join.

That's what we're going to build together. The visibility. The positioning. The messaging. The offers. The systems.

The skills to communicate your value & invite people to work with you ethically...

So that the work you're already capable of doing can become something structured, sellable, repeatable...and ultimately sustainable.

A mastermind is high-touch support in a group setting.

Unlike many group coaching programs, where personalized feedback is limited, or 1:1 mentorship, which offers the deepest level of support at a premium investment, a mastermind is designed to bring together the best of both worlds.

You'll receive direct access to me, alongside the wisdom & perspective of a carefully curated community of values-aligned entrepreneurs, creators, and leaders building businesses rooted in integrity.

This isn't a course where you're left to figure it out on your own.

It's a collaborative space where we workshop ideas in real time, celebrate wins, and navigate roadblocks together...

So you can make real progress in a few months that might have otherwise taken years of trial and error.

Whether we're defining your avatar (ideal client), figuring out how to translate your vision into a public-facing platform...

Clarifying your messaging, creating content that genuinely speaks to your audience, designing your first offer or refining an existing one...

Or building systems that create recurring monthly income...

You'll have my in-depth guidance as you build the pieces that are most relevant to where you are.

The goal isn't simply to help you grow an audience or launch an offer. It's to help you understand how the entire ecosystem works together...

So that whether you're just beginning to share your expertise publicly or already have an established business, you're building something increasingly intentional, repeatable & sustainable.

Solid Ground begins with three months of immersive support designed to help you understand the comprehensive ecosystem of a sustainable business - and apply it to what you're actually building, wherever you are in the process.

Some of you will be establishing your first public-facing platforms. Others will be refining offers, growing established audiences, shifting content so that our expertise is more legible, or building more predictable income.

We'll work on the pieces that matter most for you...and the high-touch group format means you'll learn from others' questions and obstacles at various stages.

So you can build a foundation. A sturdy one.

So you can build something no one can take away from you. Something that barely wobbles when a platform changes ownership, or the algorithm changes.

Something sustainable and repeatable...so you can finally exhale, knowing an unconventional career path is more than possible.

The problem isn't that you lack expertise. And it isn't that you're inherently bad at entrepreneurship.

It's that the skill set required to become known for what you know, build trust, create offers & generate sustainable income is often entirely different from the skill set that made you successful in the first place.

Maybe you're brilliant at what you do. Maybe you've spent years developing a unique perspective or body of work.

But no one has ever shown you how to translate that expertise into something other people can find, understand, trust & eventually seek out.

And even when you begin learning those skills, the information can feel incredibly scattered.

Instagram growth. Messaging. Sales. Offers. Funnels. Launches. Systems. Where the hell do you start? And how do you build all of it without turning yourself into a full-time content machine?

That's why I teach a comprehensive ecosystem.

How to become visible to the right people.

How to communicate what you know in a way that builds trust & authority.

How to create offers your audience genuinely needs, and understands why they need.

How to build a predictable, values-aligned sales process.

How to architect a business that isn't dependent on your constant availability to generate income.

And perhaps most importantly, how to develop the internal capacity to receive and sustain growth.

Because none of this is just about strategy. It also requires the identity shifts that allow you to step into entrepreneurship from a place of confidence, wisdom, clarity & calm.

None of these pieces work in a vacuum.

It's the intersection of messaging, visibility, ethical influence, offer design, systems, launches, sales & our deepest beliefs about ourselves.

When those pieces begin working together, your business starts to feel less accidental. And far more sustainable.

Most business programs teach isolated skills. Instagram growth. Sales. Funnels. Email marketing. Offer creation. How to remain in the headspace to maintain forward momentum.

Each piece is important, but none of them work in a vacuum.

A well-crafted offer won't sell if your messaging isn't clear. Visibility won't create income without an offer people genuinely need. A successful launch won't change your business if you don't know how to receive and sustain growth afterward.

And even the best strategy falls apart if your nervous system is operating from fear, scarcity, or constant urgency.

That's because a sustainable business isn't built from tactics. It's built from an intentional, comprehensive ecosystem.

One where your visibility, messaging, ethical persuasion, offers, sales, launches, systems, and internal capacity all support one another. That's what we build together. Not just another offer. Not just another launch.

A business that's structured well enough to keep working long after the excitement of something new has worn off. Because the goal isn't simply to make more money.

It's to stop wondering whether this path is actually sustainable. To build something that feels calm. Intentional. Repeatable. And sturdy enough that you can finally exhale.

If you're anything like me, you've probably had a complicated relationship with sales, marketing, and persuasion.

Maybe you've watched people use fear, outrage, false urgency, or manipulation to build enormous platforms. Maybe you've even told yourself, "I never want to become that."

I wholeheartedly feel this.

But here's what I've come to believe: there's a way to wield influence ethically, and it's a skill we must learn if we want to further our missions in a meaningful and durable way.

Influence itself isn't unethical. It's simply the psychology of how human beings make decisions.

The same principles that can be used to manipulate someone into buying something they don't need or joining a cult can also help someone make a clear, confident, informed decision that genuinely improves their life.

The difference is in how we use that understanding.

Ethical marketing is clear communication that creates a bridge between a genuine problem and a genuinely valuable solution.

Ethical influence takes that a step further.

It's pairing that clarity with autonomy, so the person on the receiving end feels equally safe saying yes or no.

That's why ethical influence is woven throughout everything we do inside the Solid Ground Mastermind.

Not because I want you to become a better marketer for the sake of marketing. But because I want you to become a clearer, more effective communicator.

Someone whose message reaches the people it's meant to reach. Someone who can confidently invite others to work with them without feeling manipulative, performative or out of alignment with their values.

Your job isn't to manufacture the yes. It's to communicate clearly enough that the right people can recognize, ‘This is for me’... and make that decision for themselves.

The world doesn't need more persuasion. It needs more ethical persuasion.

And I believe that as progressive leaders, creators, and entrepreneurs, we have a responsibility to learn it.

Not to become someone we're not. Instead, to have a robust skillset at our disposal in order to create the businesses we desire, as well as the bigger scale changes in the world we want to see.

So that we create the clarity people need to make informed decisions...which is at the core of meaningful and durable change.

Maybe you've...

Spent months thinking about starting a public-facing platform. You've made the account. Maybe you've started the website. You've written down dozens of ideas.

But you haven't quite figured out how to bring it all together.

Or perhaps you've been creating content for a while, but you're not sure whether it's actually building the kind of reputation or opportunities you want.

Maybe you've downloaded every free PDF you could find, trying to figure out how to grow an audience and build a business around your expertise.

Maybe you've taken online courses. Some were helpful. Others weren't.

Maybe you've hired a coach or consultant, only to walk away feeling like the advice was generic...or required you to show up in ways that felt performative, manipulative or deeply out of alignment with who you are.

Or maybe you've never hired anyone. You've simply been trying to figure it all out yourself.

And somewhere along the way, you've started asking a much bigger question...

Is it actually possible to build a meaningful, sustainable business around the work I care about...without compromising my integrity or burning myself out in the process?

I believe it is. And if you've been trying to figure out how to bring your vision into the world, or how to make the work you've already built more visible, sought-after & financially sustainable...

Hi. I see you. You don't have to figure out the entire ecosystem by yourself. Because the problem isn't that you lack expertise. It isn't that you're incapable of building a business. And it certainly isn't that you're ‘bad at sales.’

You may simply be learning an entirely different skill set than the one you've spent years developing. That's what we're here to do.

Hello! I'm thrilled you're here. My path has been non-linear... and my intuition says that if you've landed on this page, yours has been, too.

I'm originally a dentist. A few years into private practice, I was finally able to come up for air after years of rigorous education and establishing myself in the profession. As soon as I did, I remember looking around and thinking, "do I even like this?"

Thankfully, I was able to admit to myself that I did not. At all.

It was a quick road to burnout and, on many days, soul-crushing. I found myself increasingly drawn to learning high-integrity marketing because I saw it as the bridge between a problem and a solution.

In 2017, I started a consulting business for other dentists. Around the same time, I had the opportunity to coach Miss Universe contestants on their interviews.

What I loved most about that work wasn't performance—it was guiding them with tools to feel clear, present, and confident in high-stakes moments.

In 2024, I began sharing my work publicly on Instagram, initially supporting entrepreneurs with visibility, messaging, creating and refining offers, and navigating the self-doubt and imposter syndrome that inevitably arise.

That work naturally evolved into working with progressive candidates and campaign teams, where I've spent the past year focused on helping people build trust and visibility without large budgets. Today, that candidate ecosystem includes 120+ grassroots progressive campaigns and former campaigns, alongside a growing number of aligned creators, podcasters, organizers, and nonprofit leaders.

Now that this system is established and largely self-sustaining, I've returned to working more directly with entrepreneurs and independent creators—alongside candidates—because the core challenge is the same:

How do we take a meaningful body of knowledge, expertise or vision...and build the visibility, trust, opportunities & sustainable income that allow it to reach the people it's meant to reach?

And most importantly...how do we do that without losing our humanity in the process?

Outside of my work, I'm a mom to two little boys. I love to travel, especially to Europe. Rome is my favorite city, and it feels like home on a visceral level. I love to read and mostly enjoy nonfiction.

In recent years, I've immersed myself in learning about ancient religious traditions—both from a place of curiosity about the common threads, and to better understand how we've arrived at this place as a country where Christian nationalism is at the forefront of our political struggles.

Writing was my first love. Originally fiction, now nonfiction. I love yoga. I love sleeping in. I'm a "both/and" kind of spirit, with a "less is more" approach to just about everything.

I am a deeply curious seeker of tools that help me sink into the present moment and enjoy the process without attachment to outcomes.

Welcome!

So now, let's talk about finding solid ground.
Perhaps for the first time as an entrepreneur.
Perhaps for the first time financially.

Perhaps for the first time within.

THIS IS WHERE WE COMPRESS TIME.

Build the skills & systems to become seen, known, trusted, sought-after & sustainably paid...without spending years trying to piece it all together yourself.

Whether you're building your first public-facing platform or refining an established business, the goal is to understand how the pieces work together.
So you know what to focus on.
What compounds.
What deserves your time.
And what you can stop doing.

Build recognition & authority for your unique expertise. Build sustainable income.
Without losing your humanity in the process.

I teach a five-part ecosystem for building a sustainable online business around your knowledge, expertise & vision:

1. Online Growth & Visibility: How to build a public-facing platform, become consistently visible to the right people, and create content that compounds trust & authority over time.

2. High-Integrity Sales Skills: How to communicate your value, invite people to work with you, and sell without pressure, manipulation or burnout.

3. Offer Refinement & Stacking: How to translate your expertise into offers people genuinely need, whether you're creating your first offer or refining an existing suite of services.

4. Product Launch Formula: A repeatable system for bringing your offers into the world with clarity & structure instead of chaos and constant reinvention.

5. The Art of Enoughness: The internal work that supports sustainable growth: navigating self-doubt, fear of visibility, perfectionism, capacity, boundaries & the belief that you're not yet ready.

Because strategy only works when the person behind it has the capacity to implement and sustain what they're building.

What if, on the other side of learning these skills...

You knew how to make your expertise visible to the people who would genuinely benefit from it.
You understood how to create content that doesn't just reach people, but builds meaningful trust & authority.
You knew what you wanted to become known for...and how to communicate it consistently.
You had offers that felt like a natural extension of your expertise, rather than something you manufactured because someone told you it would sell.
You understood how to invite people to work with you in a way that felt clear, ethical & genuinely helpful.
And...you had a repeatable system for building toward sustainable income, instead of constantly wondering what to try next.

Whether you're starting with zero followers or an established audience, you know what you're building...and why.

Each month begins to feel a little more intentional.
A little more spacious. A lot less accidental.
And the work you're doing begins to compound.
That's what I want for anyone I work with.

So if you're ready to dive in...

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Immersive support through:

One private 90-minute Comprehensive Strategy & Audit Session: Included during each three-month enrollment period, to use whenever it would be most valuable. Bring me the part of your work you'd love to examine in depth.

Your content & positioning, a landing page, an offer, your messaging, an email sequence, your overall business model...or the bigger vision you're trying to connect the pieces around. Send me your materials or questions ahead of time so I can review them, and we'll spend 90 minutes together identifying what's working, what feels blurry & where to focus next.
Asynchronous group coaching in Signal, Monday-Wednesday: Bring the things you're working on in real time. Content you'd like feedback on, questions about offers, messaging, visibility, ethical marketing, or the decisions you're trying to make. I'll provide coaching & feedback Monday-Wednesday, and members are welcome to exchange ideas and support one another throughout the week.
Two live 90-minute mastermind working sessions each month: Second & fourth Mondays | 11:00 AM-12:30 PM ET

Bring the bigger questions, works-in-progress & decisions you'd like to think through together. We'll workshop, troubleshoot, refine & learn from one another's challenges. All calls are recorded. If you can't attend, you're welcome to send your question in advance so I can address it during the session.
A comprehensive implementation workbook, templates & examples: A practical resource covering visibility, positioning, messaging, offers, ethical marketing & sales, launches, and the systems that support sustainable work. Not a curriculum you need to race through. A set of frameworks & tools we can return to as you build, refine & connect the pieces of your work.

What we focus on:

Structure & systems: Learn how to build a business around your expertise that leverages your time, delivers meaningful results, and creates room for sustainable growth without burnout.

Avatar Deep Dive: Get clear on who you're speaking to, their pain points, limiting beliefs, obstacles & desires...so you can communicate in a way that makes the right people feel deeply understood.

Intentional Social Media Growth: Whether you're creating your first public-facing account or refining an established platform, learn how to create effective content efficiently, build an audience of the right people, and become known for your perspective & expertise.

Messaging & Positioning: Clarify what you want to become known for, how to communicate your unique perspective, and how to make your expertise easier for the right people to understand, trust & seek out.

Offers: Translate your expertise into offers that solve meaningful problems, including low-friction entry points and opportunities for deeper support.

High-Integrity Marketing & Sales Skills: Learn to position your work as the bridge between a genuine problem and a valuable solution, so selling feels clear, natural & aligned with your values.

Product Launches: Learn or refine a rinse-and-repeat launch formula for your consulting work, group program, course or other offers, so you're building toward predictable income rather than reinventing the process every time.

The Art of Enoughness: Learn nervous-system-informed tools to navigate self-doubt, perfectionism, fear of visibility, burnout & the internal patterns that can make growth feel overwhelming...so you can operate from clarity rather than rumination & overload.

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This service is provided to businesses for strategic support. Grounded Now, LLC does not make guarantees regarding results, social media audience growth, or outcomes. Compliance with applicable laws and regulations is the responsibility of the client

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The Solid Ground Mastermind is a service of Grounded Now, LLC, a Virginia Limited Liability Company.

Payment is required to secure your sprint. Payments are non-refundable except as required by law.

Grounded Now, LLC does not provide legal, financial, or compliance advice.

Disclaimer: Results are not guaranteed and will vary based on timing, and external factors. Social media execution is limited to Instagram execution; strategy guidance for other platforms is included but execution is focused on Instagram. Grounded Now, LLC is not responsible for legal compliance, outcomes, or actions taken by the client. By purchasing, you acknowledge the scope, limitations, and disclaimers above.

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